Yes, it definitely does, because people will judge your company based on the quality of your website, whether that’s fair or not.
Web design is similar to packaging design for consumer goods. In both cases, people pay for the product or service, but they’re also influenced by the “packaging.”
Packaging matters a lot because it provides a customer’s first impression with a brand.
In the Hormel logo, adding a sprig of parsley between the ‘r’ and ‘m’ cause’s customers to perceive the products as being more fresh. Packaging impacts customer impressions so much, the perceived quality and taste of the products can be affected.
This is true for packaged goods, and it’s true for websites.
A website’s design often provides the first impression customers have of a company. If the design is outdated, disorganized, cluttered, or uses unappealing colors, it creates a poor first impression.
“Customers would trust the new site because we would assume that if they have enough money to produce a nice looking website, they have enough money to pay for more security.”
“I would buy from the [new] one. The [old] site looks too simple, almost as it was thrown together quickly, and it [has] too many icons down the right column which gives me a slight feeling that it may not be legitimate.”
Based on these answers and the studies above, good web design has a significant impact on potential customers.
If you’re about to build a site or if you’re considering a redesign of a current one, it’s not necessary for your website to be the most beautiful site online, but it does need to look good. It needs to convey quality and professionalism with an organized, uncluttered layout, good use of appealing colors, and text blocks that are easy to read.
These studies show that it’s worthwhile to invest in a good web design because in the end, customer perception is what really matters.